A solid marketing strategy can make a business profitable. Unfortunately, in the past, not all small businesses were able to spend a huge amount of their budget on marketing. With marketing automation becoming more and more accessible to small enterprises, that has changed.

Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time and effort, and can require a significant financial investment. Previously, only large corporations could afford marketing automation, but that’s no longer the case.

Managing a business is complicated enough: different departments like accounting, management, and sales each have its own software and systems. Don’t you just wish there was a less difficult and more efficient way to manage your enterprise? Wish no more, because enterprise resource planning (ERP) software can solve management problems for you.